Privacy Policy
Arteology Co. (“Arteology,” “we,” “us,” or “our”) builds brand, website, search, advertising, and CRM systems for real estate professionals. This policy explains what personal information we collect through arteology.co and our services, why we collect it, who we share it with, and the choices and rights you have.
1. Who we are
Arteology Co. is a client acquisition agency based in British Columbia, Canada. For the information described in this policy, Arteology Co. is the organization responsible for your personal information (the “data controller” under laws that use that term).
You can reach us at hello@arteology.co or 778-719-3838. Our full contact details are in section 16.
2. Information we collect
2.1 Information you give us
When you submit a form on our site, email us, call us, book a call, or otherwise get in touch, we collect what you choose to provide. That typically includes:
- Your name;
- Your email address;
- Your phone number;
- Your business details — brokerage, market or service area, website, and the goals you describe to us;
- The contents of your message and any subsequent correspondence with us.
If you become a client, we also collect the information needed to deliver the engagement: billing and payment details (payments are processed by our payment processor, and we do not store full card numbers), account access you grant us, brand assets, and project materials.
2.2 Information collected automatically
When you visit our site, certain information is collected automatically by our servers, our hosting provider, and any analytics or advertising technologies described in section 5:
- IP address and approximate location derived from it (typically city or region level);
- Device and browser type, operating system, screen size, and language;
- Pages viewed, time on page, scroll and click activity, and the order of pages visited;
- Referring URL, and campaign parameters in the link you arrived on (for example
utm_source,gclid,gbraid, orfbclid); - Date and time of your visit.
2.3 Information from third parties
We may receive information about you from advertising and analytics platforms (for example, aggregated campaign performance and conversion reporting), from referral sources who introduce you to us, and from publicly available business sources such as brokerage websites and professional directories.
2.4 Sensitive information
We do not seek, and ask that you do not send us, sensitive personal information — such as government identification numbers, health information, or financial account credentials — through our website forms or by email.
3. How we use your information
We use personal information to:
- Respond to your inquiry and communicate with you about working together;
- Provide, deliver, and support the services you engage us for;
- Administer our relationship with you, including billing, invoicing, and record-keeping;
- Operate, maintain, secure, and improve our website and services;
- Measure and improve our marketing — understanding which channels, campaigns, and pages produce inquiries;
- Send you marketing communications you have consented to receive, and manage your preferences;
- Detect, prevent, and address fraud, abuse, security incidents, and technical issues;
- Comply with our legal, tax, and regulatory obligations, and establish or defend legal claims.
We do not sell your personal information, and we do not share it with third parties for their own independent marketing purposes.
4. Legal bases and consent
In Canada, we collect, use, and disclose personal information with your consent (express or implied), or as otherwise permitted or required by the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia’s Personal Information Protection Act (PIPA). Submitting a form or contacting us is treated as your consent to be contacted about your inquiry.
If you are in the European Economic Area or the United Kingdom, we rely on one of the following legal bases under the GDPR, depending on the processing:
- Consent — for non-essential cookies, advertising technologies, and marketing email;
- Performance of a contract — to deliver services you have engaged us for and to take steps at your request before entering a contract;
- Legitimate interests — to operate and secure our site, understand how it is used, and pursue business development, where those interests are not overridden by your rights;
- Legal obligation — to meet tax, accounting, and other statutory requirements.
You may withdraw your consent at any time; see section 11.
7. Information we process for our clients
As part of our services, our clients — real estate professionals and brokerages — direct us to handle information about their leads and customers, for example inside their CRM, their advertising accounts, or a landing page we build for them.
For that information we act as a service provider (a “data processor”) on the client’s instructions, not as the controller. We use it only to deliver the agreed services. If you are a lead or customer of one of our clients and want to access, correct, or delete your information, please contact that business directly — they control it. You may also contact us and we will refer your request to them.
8. How long we keep information
We keep personal information only as long as needed for the purposes it was collected for, or as required by law. In practice:
- Inquiries that do not become engagements: typically up to 24 months from our last contact;
- Client records and correspondence: for the term of the engagement and typically up to 7 years afterwards, to meet tax, accounting, and limitation-period requirements;
- Website analytics and advertising data: according to the retention windows of the platforms described in section 5, typically 2 to 26 months;
- Marketing consent and unsubscribe records: as long as needed to honour your choices.
When information is no longer needed, we delete it or irreversibly anonymize it.
9. How we protect information
We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information — including encryption in transit (HTTPS), access controls and least-privilege permissions, multi-factor authentication on our accounts, and vetted service providers.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach that creates a real risk of significant harm, we will notify affected individuals and the applicable regulators as required by law.
10. International transfers
We are based in Canada, and some of our service providers operate in the United States and other countries. Personal information may therefore be stored or processed outside your province or country, and may be accessible to the courts, law enforcement, and national security authorities of those jurisdictions under their laws.
Where required, we rely on appropriate safeguards for these transfers, such as the European Commission’s Standard Contractual Clauses, and we contractually require providers to protect the information at a comparable level.
11. Your rights and choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you and receive information about how it is used;
- Correct information that is inaccurate or incomplete;
- Delete information, subject to legal retention requirements;
- Withdraw consent, including consent to marketing, at any time;
- Object to or restrict certain processing, including profiling for advertising;
- Receive a portable copy of information you provided to us;
- Not be discriminated against for exercising these rights;
- Lodge a complaint with a supervisory authority.
To make a request, email hello@arteology.co. We will respond within the time required by applicable law — generally 30 days — and may need to verify your identity before acting.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia. If you are in the EEA or UK, you may complain to your local data protection authority.
12. Email, SMS, and calls
We send commercial electronic messages in accordance with Canada’s Anti-Spam Legislation (CASL) and comparable laws. Every marketing email includes a working unsubscribe link and our contact information, and we act on unsubscribe requests promptly.
You can also opt out at any time by emailing hello@arteology.co. We may still send you non-marketing messages about an active engagement, such as billing or service notices.
13. Children’s privacy
Our website and services are directed to businesses and professionals, and are not intended for anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
14. Third-party links
Our site may link to websites and services we do not operate. This policy does not apply to them, and we are not responsible for their content or privacy practices. Review the privacy policy of any site you visit.
15. Changes to this policy
We may update this policy as our practices, technologies, or legal obligations change. The revised version will be posted on this page with a new effective date. Material changes will be highlighted, and where required we will seek your consent. Continued use of the site after the effective date means you accept the updated policy.
16. Contact us
Questions, requests, or complaints about privacy can be directed to our Privacy Officer:
Arteology Co.British Columbia, Canada
Email: hello@arteology.co
Phone: 778-719-3838
Web: arteology.co
A full mailing address is available on request. We will acknowledge privacy requests promptly and respond within the timelines set by applicable law.